Tourism Research and Statistics
Information on research, key statistics, data and reports.
Gwynedd includes the Snowdonia National Park, Pen Llŷn AONB, over 200 miles of coastline, World Heritage Sites and world renowned tourism attractions. In addition Gwynedd Council provide more details on the ward and area profiles, Census, Welsh Index of Multiple Deprivation and much more.
STEAM is a tourism economic impact modelling process which approaches the measurement of tourism from the bottom up, through its use of local supply side data and tourism performance and visitor survey data collection. According to STEAM figures, in 2019, the total economic impact of tourism to the Gwynedd area was £1.35 billion and there were over 23 million visitor days.
This report focuses on visitors within the Gwynedd unitary authority area. 667 interviews were conducted at Stage 1 and a further 345 were conducted at Stage 2 with visitors to the Gwynedd county area.
This formed part of the 2019 Visit Wales Visitor Survey, which involved two stages of interviewing across Wales: Stage 1 was a face-to-face survey, followed by a Stage 2 telephone interview (post-visit). 7,683 face-to-face interviews were conducted across Wales at Stage 1, and 3,909 telephone interviews were conducted at Stage 2. Throughout the report, comparisons have been made between the Gwynedd sample and the all Wales sample.
The data was weighted at the analysis stage to reflect the proportion of UK day, UK staying and overseas visitors within the region. Fieldwork took place between 4 May and 22 November 2019.
Gwynedd is recognised as one of the UK's most important tourism destinations. The county is home to world famous attractions, glorious mountains and coast, the Snowdonia National Park, Area of Outstanding Natural Beauty (AONB), Special Areas of Conservation (SAC), a historic heritage and a totally unique culture.
The contribution of 'tourism accommodation' plays an essentially important role in terms of the infrastructure that sustains the tourism industry. The 2019 STEAM survey estimates that there are 20.1 million overnight stays in Gwynedd every year. Tourism accommodation generate and increases expenditure, provides jobs, increases stays and contributes towards visitor experience. The last full review was undertaken in 2011 and accommodation available on the AIR BNB platform was included for the first time this year.
The purpose of this survey is to calculate the number of tourism accommodation available for visitors in Gwynedd. Between June 2018 and February 2019, Gwynedd Council's Tourism, Marketing and Events Service, in partnership with Visit Wales, conducted county-based research on the visitor accommodation provision that was available. This was done using information from key partners e.g. planning, licensing, grading, accommodation agencies etc., along with internet research and telephone interviews. The results of the survey are presented in this report.
Tourism profiles for the following resorts - Aberdaron, Aberdyfi, Abermaw (Barmouth), Abersoch, Bala, Bangor, Beddgelert, Bethesda, Blaenau Ffestiniog, Caernarfon, Criccieth, Dolgellau, Harlech, Llanberis, Nefyn, Porthmadog, Pwllheli and Tywyn.
For current and historical tourism data please contact firstname.lastname@example.org